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Upfirst

AI answering service that picks up small business calls 24/7, books appointments and texts you summaries.Checked October 16, 2026. 33 answers, each with its source.

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A month at 100 calls

Not priced yet

We haven’t priced Upfirst’s plans yet.

How the month adds up
At 500 callsNot priced yet
Advertised from$24.95

On a call

  • YesIt checks the connected calendar during the call, offers open times
  • YesRule-based transfers to a person, department or extension, and warm transfers brief you on
  • YesCoverage is a choice per account: all calls, overflow only, or after hours only
  • YesA summary of the key details goes out by text or email the moment the call ends
  • NoUpfirst supplies no human agents for calls
  • Yes35+ languages
All 8 on-call answers

Good for

small businesses whose phone goes unanswered while the owner is out on the job

Look elsewhere if

  • you want a person to take over a call
  • your business is outside the US

What it is

Upfirst is an AI receptionist that answers a small business's phone around the clock, answers caller questions from the owner's own information, books appointments and transfers urgent callers. Plans are sold by monthly call allowance and set up self-serve from the business website.

All 33 answers

Every answer comes from Upfirst’s own pages. Open “Their words” for the quote and the page it is on.

What it costs at your call volume

YesKeeps answering past the allowanceYesSpam not billed
3 answers
What it bills by

Billing is per answered call, not per minute: each plan includes a fixed number of calls a month and names a per-call rate for anything beyond it, so call length does not change the bill.

Their words
$1.50 per additional call

upfirst.aiPlan cards, Starter column, under the monthly price

Past your allowance

Yes

Calls past the allowance keep being answered and are billed at a published per-call overage rate that falls as the plan grows, from $1.50 on Starter to $0.70 on Scale.

Their words
$.70 per additional call

upfirst.aiPlan cards, Scale column, under the monthly price

Spam calls not billed

Yes

Robocalls are detected and blocked before they touch the allowance, and the vendor also excludes pocket dials and calls under fifteen seconds, labeling both in the call log.

Their words
No. We use AI to automatically detect and block spam, telemarketing, and other robocalls, so they don't count against your plan.

upfirst.aiFAQs, "Do you count spam toward my total calls?"

What it does on the call

YesBooksYesTransfersYesAfter hoursYesUrgent callsNoHuman backupYesAsks your questionsYesAnswers about your businessPartlyTexts callers
8 answers
Books appointments

Yes

It checks the connected calendar during the call, offers open times and writes the booking itself, with the collected caller details added to the calendar event.

Their words
Upfirst suggests available times, confirms with the caller, and books the appointment automatically.

upfirst.aiHow it works, Step 03

Transfers to a person

Yes

Rule-based transfers to a person, department or extension, and warm transfers brief you on who is calling and why before you press one to accept or decline.

Their words
Yes, Upfirst offers warm transfers. With a warm transfer, your receptionist will give you some information about the person who is calling, such as their name and what they need.

upfirst.aiFAQs, "Do you offer warm transfers?"

After-hours rules

Yes

Coverage is a choice per account: all calls, overflow only, or after hours only, and the service itself answers nights, weekends and holidays on every plan.

Their words
Choose what your receptionist handles: every call, overflow only, or after hours.

upfirst.aiPlan cards, "24/7 answering" feature line

Urgent calls escalated

Yes

Emergencies are recognized from what the caller describes and handled by your own rules: an immediate transfer to on-call staff, an instant alert, or detail capture for next-day follow-up.

Their words
Upfirst follows your emergency workflow. It can escalate urgent calls, send alerts to your on call staff, or gather key details for next day follow up.

upfirst.aiFAQs, "How does Upfirst handle emergency calls after hours?"

Human receptionists as backup

No

Upfirst supplies no human agents for calls: when the AI cannot finish a call its documented fallbacks are another of your own numbers, a message, or your voicemail. Its human staff are support and onboarding only, on weekday business hours.

Their words
You can set a fallback so that the receptionist tries to then transfer to somebody else. You can have the receptionist take a message instead. Or, you can send the caller to your voicemail.

upfirst.aiFAQs, "What if I don't answer the transfer?"

Asks your questions

Yes

You set the questions it asks each type of caller, as fields in the dashboard or as plain-language instructions, and pre-screening questions are used to qualify leads before they reach you.

Their words
Customize what Upfirst asks your callers — like their name, email, or any other details.

upfirst.aiFeature grid, "Collect the info you need from every caller"

Answers about your business

Yes

Prices, hours, services and policies are answered from knowledge you add, and the vendor imposes no size limit; pasting a website URL has it scrape and summarize the page for use on calls.

Their words
Yes. Just paste in a URL, and it will automatically read and summarize the content for use during calls.

upfirst.aiFAQs, "Can the receptionist use content from my website?"

Texts your callers

Partly

It can text the caller mid-call on every plan with no extra charge, but the vendor's own setup documentation says the message is fixed for every caller and goes only to the calling number, so it is one-way sending rather than a text conversation.

Their words
The message is the same for every caller. It can't include their name or any details from the call.

upfirst.aiSection 7, Texts to callers

What you get after the call

YesSummary by textYesRecordings and transcripts
2 answers
Call summary by text

Yes

A summary of the key details goes out by text or email the moment the call ends, and notification rules can send it to different people or only on certain call types.

Their words
The key details from every call, texted or emailed the moment it ends.

upfirst.aiPlan cards, "Instant call summaries" feature line

Recordings and transcripts

Yes

Every plan including the cheapest lists recordings and transcription, so you can replay a call or read it; calls taken in another language are translated into the language you choose.

Their words
Call recordings & transcription Listen back or read exactly how any call went.

upfirst.aiPlan cards, Starter column, "Call recordings & transcription" feature line

What it connects to

YesGoogle CalendarYesOutlookYesCalendlyYesCRM and ZapierPartlyTrade software
5 answers
Google Calendar

Yes

Google Calendar, Outlook, Calendly, Acuity, Square and Clio Manage are all named as direct booking targets, and several calendars can be connected for different team members.

Their words
Yes. Upfirst books appointments directly into Google Calendar, Outlook, Calendly, Acuity Scheduling, Square, and Clio Manage.

upfirst.aiFAQs, "Does Upfirst integrate with my calendar?"

Outlook

Yes

Google Calendar, Outlook, Calendly, Acuity, Square and Clio Manage are all named as direct booking targets, and several calendars can be connected for different team members.

Their words
Yes. Upfirst books appointments directly into Google Calendar, Outlook, Calendly, Acuity Scheduling, Square, and Clio Manage.

upfirst.aiFAQs, "Does Upfirst integrate with my calendar?"

Calendly

Yes

Google Calendar, Outlook, Calendly, Acuity, Square and Clio Manage are all named as direct booking targets, and several calendars can be connected for different team members.

Their words
Yes. Upfirst books appointments directly into Google Calendar, Outlook, Calendly, Acuity Scheduling, Square, and Clio Manage.

upfirst.aiFAQs, "Does Upfirst integrate with my calendar?"

CRM, Zapier and webhooks

Yes

Caller details reach a CRM two ways: Zapier on every plan for anything Zapier supports, or Custom Actions calling any HTTP API directly with bearer-token or OAuth credentials.

Their words
Yes. With Upfirst's Custom Actions feature, you can connect natively to any CRM that offers an API. You can also connect to thousands of CRMs and other apps through Zapier.

upfirst.aiFAQs, "Does Upfirst integrate with my CRM?"

Your trade’s software

Partly

Field service tools such as ServiceTitan, Housecall Pro and Jobber are reached through Zapier rather than natively; Clio is the one trade system with a native calendar integration. No dental, restaurant or salon system is named.

Their words
Sync leads and service requests automatically to ServiceTitan, Housecall Pro, Jobber, and other field service platforms with Zapier integrations.

upfirst.aiKey features, "CRM integrations"

Trying it, starting and leaving

PartlyFree trialNoCard to startYesSign up without a callNoSetup feeYesMonth to month
5 answers
Free trial or free plan

Partlyfrom 14-day free trial

You can put it on your real line before paying, but only for the fourteen-day trial: there is no standing free plan, and the trial gives full access to whichever plan you picked.

Their words
Full access to every feature in your selected plan for 14 days. You can forward real calls and test responses with no commitment.

upfirst.aiFAQs, "What does the free trial include?"

Card required to start

No

No card is asked for to start the trial; the sign-up calls to action repeat this across the site and the vendor states payment information is not entered to try it.

Their words
You can try our AI answering service without entering any payment info. It's risk-free.

upfirst.aiClosing section, "Get started for free"

Sign up without a sales call

Yes

Sign-up, number selection, training and forwarding are all done by the buyer online, with a demo booking offered as an option rather than a gate; a sales call is needed only above 600 calls.

Their words
Spin up an AI receptionist in under 10 minutes. No credit card, no contracts.

upfirst.aiClosing section, "Try Upfirst free for two weeks"

Setup fee

No

The vendor states there is no setup fee alongside the plan prices, and onboarding help is included rather than charged as a one-time implementation cost.

Their words
Upfirst offers simple pricing for after hours call handling with no setup fee, no contract, and a 14 day free trial.

upfirst.aiFAQs, "How much does an out of hours call handling service cost with Upfirst?"

Contract and cancelling

Yes

Month to month with cancellation, upgrade or downgrade at any time and no call required; paying a year up front is optional and takes 20% off.

Their words
No. You can cancel, upgrade, or downgrade anytime, no questions asked. If you pay annually, you get 20% off.

upfirst.aiFAQs, "Do I have to sign a contract?"

Which languages it speaks, and how it sounds

Yes35+ languagesPartlyChoose the voiceYesHear it first
3 answers
Languages

35+ languages on every plan with automatic detection and mid-call switching, and transcripts translated into your language; other pages on the same site say 30+, so the count is inconsistent.

Their words
Upfirst supports 35+ languages, with natural-sounding voices for each.

upfirst.aiFAQs, "How many languages does Upfirst support?"

Choose or clone the voice

Partly

You pick from a published library of dozens of voices filtered by language, accent and gender, but nothing on the vendor's pages offers cloning your own or a staff member's voice.

Their words
Choose from dozens of natural-sounding voices across accents, tones, and languages.

upfirst.aiPage header, under "Find the right voice for your receptionist"

Hear it before you buy

Yes

A public number answered by its own AI receptionist is published on the site, and product pages carry recorded sample calls you can play for booking, transfers, languages and spam.

Their words
Call our AI receptionist

upfirst.aiHero, floating call widget beside 564-4778

Your phone number and where it works

YesKeep your numberPartlyMove your number in
2 answers
Keep your number

Yes

Every plan includes an Upfirst number and you keep your existing line, forwarding to it from a cell, landline or VoIP number with no porting; you can forward all calls or only missed ones.

Their words
Every Upfirst plan comes with a phone number, and you can forward calls from your cell phone, landline, or VoIP number to your Upfirst line with no porting required.

upfirst.aiFAQs, "Can I keep my current phone number?"

Move your number in

Partly

Porting a number in is supported and the vendor helps at no extra charge, but nothing on its pages says whether a number can be ported back out if you leave.

Their words
If you'd rather port your number, we'll help you do it at no extra charge.

upfirst.aiFAQs, "Can I keep my current phone number?"

Who it is built for

PartlyHIPAAYesSeveral locations
3 answers
Industries it is set up for

Partly

Around a hundred industry pages set out per-trade call handling and the integrations that trade uses, and new accounts are trained from the business website, but no library of prebuilt scripts or templates is documented.

Their words
Set different protocols for emergency repairs versus routine maintenance requests.

upfirst.aiKey features, "Custom call flows"

HIPAA, with a signed BAA

Partlyfrom Custom

A Business Associate Agreement is listed only in the Custom tier's feature set, the volume plan sold above 600 calls through sales, so a dental or medical practice on a published plan cannot self-serve a BAA.

Their words
Business Associate Agreements for HIPAA-regulated businesses.

upfirst.aiPlan cards, Custom column, "BAAs for compliance" feature line

Several locations or numbers

Yes

One account can run several agents for multiple businesses or locations at $9.95 a month each, with training either shared between them or kept separate.

Their words
If you have more than one business, or one business with multiple locations, you can easily add more agents. Each additional agent is $9.95 per month.

upfirst.aiFAQs, "Can I have more than one AI agent with Upfirst?"

Getting set up and getting help

YesSetup helpYesSupport
2 answers
Setup help

Yes

Everyone gets a free 30-minute onboarding call plus chat support during the trial, Pro and Scale add white-glove setup and integration building, and the vendor says most businesses go live the same day.

Their words
We also offer a free 30-minute onboarding call with one of our voice AI experts to help you get the most out of your 14-day free trial, plus onboarding support via chat.

upfirst.aiFAQs, "How does the setup process work?"

Support

Humans answer weekdays 9am-6pm Eastern by chat, ticket and a published phone line, with an AI assistant covering weekends; Pro and Scale buyers get a priority queue.

Their words
Real humans are available Monday through Friday, 9 a.m. to 6 p.m. Eastern Time. On weekends, our friendly AI assistant is available to help.

upfirst.aiFAQs, "Do you offer customer support?"

Sources

  1. upfirst.ai/pricingWhat it bills by, Past your allowance, Spam calls not billed, After-hours rules and 14 more
  2. upfirst.ai/solutions/after-hoursUrgent calls escalated, Setup fee, Hear it before you buy
  3. upfirst.ai/features/call-transfersTransfers to a person, Human receptionists as backup
  4. upfirst.ai/industries/hvacYour trade’s software, Industries it is set up for
  5. upfirst.ai/features/languagesCard required to start, Languages
  6. upfirst.ai/features/schedulingBooks appointments
  7. upfirst.ai/featuresAsks your questions
  8. upfirst.ai/features/knowledgeAnswers about your business
  9. upfirst.ai/docs/setup-guide.mdTexts your callers
  10. upfirst.ai/securitySign up without a sales call
  11. upfirst.ai/voicesChoose or clone the voice

All read on October 16, 2026.

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“About” figures are converted at the European Central Bank rate of Oct 15, 2026.