Goodcall

AI phone agent for small businesses, billed per unique caller each month instead of per minute.

Checked October 14, 202638 answers, each with its source

Visit GoodcallCompare

A month at 100 calls

$79

on Starter, billed per caller

The $79 plan covers all 100 calls.

How the month adds up
StarterWithin the 100 callers included	$79
At 500 callson Growth	$129

Every plan we priced

What each plan costs for 100 calls a month
Plan	For 100 calls
Free demo agentDoes not answer, take a message and send a summary on this plan	Can’t cover it
StarterWithin the 100 callers included	$79
GrowthWithin the 500 callers included	$129
ScaleWithin the 2,000 callers included	$299

Billed per caller. We count every call as a new caller, so this is the most it could cost.

100 calls a month of 2½ minutes each, every call a different caller, on the cheapest public plan that covers them, paid monthly. How we price

Goodcall is an AI phone agent for small businesses, started inside Google in 2017, that answers a company's calls in place of voicemail. Its agent is built and changed by Gabi, an AI assistant that takes instructions in plain language.

At a glance

Yes
Books appointments
Books into Google Calendar during the call
Yes
Transfers to a person
Transfers callers to an escalation contact on every plan, retries busy lines and moves to the next of up to three contacts
Yes
After-hours rules
Answers 24/7 on every plan and uses the hours, holidays and closures you set on calls
Yes
Call summary by text
After a call the agent sends the captured lead to you by text and email, while the caller is still on the line
Partly
Calendar and CRM
Google Calendar and HighLevel
Partly
Languages
English only
No
Human receptionists as backup
Goodcall supplies no human receptionists
Yes
Hear it before you buy
You can hear it before paying: a free demo agent you build and call from your browser, plus voice preview audio for three voices…

Good to know

Watch out

Beyond Google Calendar, Google Sheets and HighLevel, any CRM, booking or trade system needs a custom connection set up by a developer, counted against a per-plan external-tool cap (1 on Starter).

All 38 answers

Every answer comes from Goodcall’s own pages. Open “Their words” for the quote and the page it is on.

What it costs at your call volume

5 answers

Cost at 100 calls a month

$79 a month on Starter for 100 calls of 2.5 minutes (100 unique callers). Billed per caller. We count every call as a new caller, so this is the most it could cost.

Their words

Starter $79 a month For a solo operator who misses calls while on the job. 100 unique customers a month then 79¢ each. About 150 calls/month.

goodcall.comStarter plan card

Cost at 500 calls a month

$129 a month on Growth for 500 calls of 2.5 minutes (500 unique callers). Billed per caller. We count every call as a new caller, so this is the most it could cost.

Their words

Growth Most popular $129 a month For a busy shop booking work by phone every day. 500 unique customers a month then 26¢ each. About 750 calls/month.

goodcall.comGrowth plan card

What it bills by

Bills per unique customer per month, where a customer is one calling phone number counted once a month; repeat calls from the same number, call length and minutes do not change the bill, and spam or wrong numbers are not counted.

Their words

What counts as a unique customer? One phone number, once a month. If the same person calls back five times in March, that is one customer. Two different people is two. Spam and wrong numbers don't count at all.

goodcall.comQuestions section, 'What counts as a unique customer?'

Past your allowance

Yes

Past the allowance, service continues and each extra unique customer is billed at the plan's own rate: 79 cents on Starter, 26 cents on Growth, 15 cents on Scale, with no penalty rate and no forced upgrade.

Their words

What happens if I go over? Nothing breaks. Extra customers bill at your plan's own rate: 79¢ on Starter, 26¢ on Growth, 15¢ on Scale. There's no penalty rate, and we tell you when a bigger plan would be cheaper than staying where you are.

goodcall.comQuestions section, 'What happens if I go over?'

Spam calls not billed

Yes

Spam and wrong-number callers are not counted as billable customers on any plan; the page does not say how spam is detected or whether a missed spam call is refunded.

Their words

Spam and wrong numbers don't count at all.

goodcall.comQuestions section, 'What counts as a unique customer?'

What it does on the call

8 answers

Books appointments

Yes

Books into Google Calendar during the call; other booking systems need a custom connection set up by a developer, and external tools are capped at 1 on Starter, 5 on Growth and 15 on Scale.

Their words

Can it book appointments? It can add bookings to your Google Calendar, or connect to your booking system through its API.

goodcall.comQuestions section, 'Can it book appointments?'

Transfers to a person

Yes

Transfers callers to an escalation contact on every plan, retries busy lines and moves to the next of up to three contacts; transfer numbers are unlimited. Briefing the person before connecting (warm transfer) is not described.

Their words

Configure an escalation contact so the agent can transfer the caller to a person. It retries busy lines and can try the next contact when nobody answers, up to three contacts.

goodcall.comAgents, teams, and connected tools section, 'What happens when the agent cannot help?'

After-hours rules

Yes

Answers 24/7 on every plan and uses the hours, holidays and closures you set on calls; a separate after-hours script beyond those hours is not described in detail.

Their words

Goodcall answers every call, 24/7, asks your questions and sends you the lead. ... In your Goodcall account, add your website or price list and set your hours and holidays. Your phone agent uses those details on calls.

goodcall.comQuestions, 'What is an AI answering service?'; Before the call, 'Brief it like a new hire.'

Urgent calls escalated

Yes

The agent triages callers including urgent ones and transfers to the right person with a backup contact if they do not pick up; urgency handling is set by your instructions rather than a dedicated on-call feature.

Their words

Works out who's calling and why: a new customer, one you already have, something urgent, or spam. ... Transfers go to the right person, with a backup if they don't pick up.

goodcall.comLead capture tab, 'Triage'; trust list below 'Born at Google'

Human receptionists as backup

Goodcall supplies no human receptionists; when the AI cannot help, the vendor's own fallback is a transfer to the business's own escalation contacts or a message to its team.

Their words

What happens when the agent cannot help? Configure an escalation contact so the agent can transfer the caller to a person. ... You can also configure a worker to collect the caller's details and notify your team.

goodcall.comAgents, teams, and connected tools section, 'What happens when the agent cannot help?'

Asks your questions

Yes

You set the questions and their order, the agent will not finish until it has the required answers, spells details back, and qualifies leads (what, where, when, budget) on every plan.

Their words

Your phone agent asks your questions, in your order, and won't finish until it has the ones you need. It spells back names, numbers and emails so the lead is right.

goodcall.comOn the call, 0:04 'It asks what you'd ask.'

Answers about your business

Yes

Answers about services, prices, hours and holidays from information you add, including your website or a price list or PDF uploaded into the account.

Their words

In your Goodcall account, add your website or price list and set your hours and holidays. Your phone agent uses those details on calls. Your services and prices, from your site or a PDF.

goodcall.comBefore the call, 'Brief it like a new hire.'

Texts your callers

Partly

The agent can send a caller a text such as a confirmation or a link, but the number cannot receive replies, so there is no two-way text conversation or missed-call text back described.

Their words

Can my Goodcall number send and receive texts? It can send texts. Your agent can text a caller a confirmation or a link. It can't receive replies yet.

goodcall.comPhone numbers section, 'Can my Goodcall number send and receive texts?'

What you get after the call

2 answers

Call summary by text

Yes

After a call the agent sends the captured lead to you by text and email, while the caller is still on the line; shown on every plan with no tier gate.

Their words

Then it texts and emails you, while the caller is still on the line.

goodcall.comOn the call, 0:04 'It asks what you'd ask.'

Recordings and transcripts

Yes

Every call is recorded and transcribed for playback in the app; how far back you can look depends on plan: 30 days on Starter, 90 days on Growth, unlimited on Scale.

Their words

Are calls recorded? Yes. Every call is recorded and transcribed so you can review it in the app. How long you can look back depends on your plan.

goodcall.comHIPAA and security section, 'Are calls recorded?'; call history per plan on the pricing page cards

What it connects to

5 answers

Google Calendar

Yes

Google Calendar is a native connection used for booking on every plan.

Their words

GC4 has connections for Google Calendar, Google Sheets, and HighLevel. Other systems require a configured API tool or MCP server.

goodcall.comAgents, teams, and connected tools section, 'Can I connect a CRM or other business tools?'

Outlook

Partly

Outlook: only a custom connection set up by a developer is named as the route.

Their words

GC4 has connections for Google Calendar, Google Sheets, and HighLevel. Other systems require a configured API tool or MCP server.

goodcall.comAgents, teams, and connected tools section, 'Can I connect a CRM or other business tools?'

Calendly

Partly

Calendly: only a custom connection set up by a developer is named as the route.

Their words

GC4 has connections for Google Calendar, Google Sheets, and HighLevel. Other systems require a configured API tool or MCP server.

goodcall.comAgents, teams, and connected tools section, 'Can I connect a CRM or other business tools?'

CRM, Zapier and webhooks

Partly

HighLevel is the only native CRM connection, with Google Sheets for leads; other CRMs need a custom connection set up by a developer (1 external tool on Starter). Zapier is not a current Goodcall integration: it works only for older Goodcall agents. Webhooks are not mentioned.

Their words

GC4 has connections for Google Calendar, Google Sheets, and HighLevel. Other systems require a configured API tool or MCP server. Zapier is an integration for existing Goodcall GC3 agents; it is separate from native GC4 integrations.

goodcall.comAgents, teams, and connected tools section, 'Can I connect a CRM or other business tools?'

Your trade’s software

Partly

No trade software (ServiceTitan, Jobber, Housecall Pro, Dentrix, Clio, OpenTable, Mindbody) is a native connection on current product pages; such systems need a custom connection set up by a developer. A help-centre article documents a Boulevard (salon) booking integration from June 2025, but it is not listed among the current native connections.

Their words

Google Calendar, Google Sheets, and HighLevel have GC4 connections. For another system, configure an API tool or MCP server and test the workflow before your agent uses it with customers.

goodcall.com'Deploy fully integrated workflows' section

Trying it, starting and leaving

4 answers

Free trial or free plan

Partly

There is no free trial on a real line; instead a free demo agent can be built, tested and heard on practice calls, but it has no phone number and billing starts when a number is added.

Their words

Is there a free trial? You get a free demo agent instead. Build it, test it and hear it answer at no cost. You only start paying when you add a phone number and pick a plan.

goodcall.comTrial and billing section, 'Is there a free trial?'

Yes

Starter, Growth and Scale are bought online through Get started buttons with no demo booking; only Enterprise (over 2,000 customers a month or franchise groups) goes through sales.

Their words

Start free with a demo agent. Add a number when you're ready.

goodcall.comHero under the headline; 'Get started' buttons on Starter, Growth and Scale cards; 'Contact sales' only on Enterprise

Setup fee

The billing FAQ names only two charge points, the first when a phone number is added and then monthly on that date; no setup or onboarding fee appears for Starter, Growth or Scale.

Their words

When am I charged? When you add a phone number, then monthly on that date. If you upgrade, the new plan starts right away and you're charged the prorated difference.

goodcall.comTrial and billing section, 'When am I charged?'

Contract and cancelling

Yes

Every plan is month to month with monthly billing only; the FAQ says there is currently no annual plan. Cancellation online is covered in the terms.

Their words

Every plan is month to month and includes a local phone number. ... Is there an annual plan? Not right now. Every plan bills monthly.

goodcall.comPricing section, 'How much does Goodcall cost?' and 'Is there an annual plan?'

Which languages it speaks, and how it sounds

3 answers

Languages

Partly

The vendor's own answer is English only, today. Spanish is not offered; no other language is named on any current product page.

Their words

What languages does it speak? English, today.

goodcall.comQuestions section, 'What languages does it speak?'

Choose or clone the voice

Yes

You pick from six voices and can teach pronunciation of the business name and change any line; cloning your own voice is not mentioned anywhere.

Their words

Pick from six voices, teach it how to say your business name, and change any line it says by telling Gabi.

goodcall.comQuestions section, 'Will it sound robotic?'

Hear it before you buy

Yes

You can hear it before paying: a free demo agent you build and call from your browser, plus voice preview audio for three voices (Rosie, Alex, Hero) on the home page; no public demo phone number is listed.

Their words

Call your phone agent from your browser and ask what a caller would. ... Or call it yourself, right from your browser.

goodcall.comBefore the call, 'Practice: Hear it before any customer does.'

Your phone number and where it works

7 answers

Keep your number

Yes

You keep your existing number with your carrier and forward either every call or only busy and unanswered calls to the Goodcall number, with in-app guides for named carriers.

Their words

Can I keep my existing business number? Yes. Keep your number with your current carrier and forward its calls to your Goodcall number. Your customers keep dialing the number they already know.

goodcall.comPhone numbers section, 'Can I keep my existing business number?'

Move your number in

Porting a number in is not self-serve; the FAQ points to forwarding instead and to support for special cases, and the help centre says porting is not supported.

Their words

Can I port my number to Goodcall? Not yourself yet. Forwarding gives you the same result today without moving your number. If you have a special case, contact support.

goodcall.comPhone numbers section, 'Can I port my number to Goodcall?'

United States

Yes

Sold in the United States with local US numbers included on every plan.

Their words

Do you offer toll-free, Canadian or international numbers? Not yet. Goodcall numbers are local US numbers today.