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VoiceController vs Marlie AI

The short answer

  • Marlie AI costs least: $49 a month for 100 calls and $274 for 500.
  • Pick VoiceController if you want bookings made during the call.
  • Pick Marlie AI if you want booking in Calendly or Spanish.
VoiceController vs Marlie AI, compared
VoiceControllerindependent auto repair shops and tow yards that book jobs over the phoneVisit siteMarlie AIsolo trades and service shops that miss calls on the jobVisit site
Cost
At 100 calls a monthVoiceControllerNot priced yetMarlie AI$49Lowest
At 500 calls a monthVoiceControllerNot priced yetMarlie AI$274Lowest
Advertised fromVoiceController$129 a monthMarlie AI$49 a month
The advertised plan coversVoiceControllerNot countedMarlie AIThe $49 plan covers all 100 calls.
BillsVoiceControllerMarlie AIper minute
Keeps answering past your allowanceVoiceControllerNot statedMarlie AIYesCalls keep being answered past the allowance
Free trial or planVoiceControllerPartlyThere is a 14-day free trial on a real line rather than a standing free planMarlie AIPartlyA 14-day free trial lets you test on a real line within minutes
Month to month, cancel onlineVoiceControllerNot statedMarlie AIYesPlans are month to month with no long-term commitment and no cancellation fee
On the call
Books appointmentsVoiceControllerYesThe product's whole pitch is write-back booking during the call rather than a callback link: it reads live availabilityMarlie AIPartlyReal booking into a synced calendar starts on the Standard plan
Transfers to a personVoiceControllerPartlyIt can hand a live call to a person or team using rules based on hours, availabilityMarlie AIPartlyWarm transfer with the caller announced before you accept is real
Human receptionists as backupVoiceControllerNot statedMarlie AINoThere is no human agent pool behind the AI
After-hours rulesVoiceControllerYesMarlie AIYesIt answers around the clock and you can set different after-hours behavior
Urgent calls escalatedVoiceControllerPartlyUrgency routing is documented only for the towing product lineMarlie AIPartlyUrgent keywords can trigger an immediate transfer to an on-call person
Texts your callersVoiceControllerPartlyAgentic texting sends links, forms and follow-ups based on what the caller saidMarlie AIPartlyIt texts callers links and automated SMS follow-ups after the call
Call summary by textVoiceControllerPartlyEvery call produces an instant summary with sentiment and conversation highlightsMarlie AIYesA post-call report with caller, issue and urgency goes out by text as well as email
Language, privacy and trying it
LanguagesVoiceControllerPartlyMultilingual support is listed as an Advanced Plan featureMarlie AIYes50+ languages
HIPAA, with a signed BAAVoiceControllerNot statedMarlie AINot stated
Hear it before you buyVoiceControllerYesThe homepage hosts three recorded sample calls, each about a minute and a halfMarlie AIYesFour public demo lines by industry can be called directly, plus recorded sample calls
What it connects to
Google CalendarVoiceControllerYesGoogle Calendar has its own integration page describing live conflict checkingMarlie AIYesThe vendor names Google Calendar, Outlook and Calendly as booking targets
OutlookVoiceControllerYesGoogle Calendar has its own integration page describing live conflict checkingMarlie AIYesThe vendor names Google Calendar, Outlook and Calendly as booking targets
CalendlyVoiceControllerNoCalendly is not mentioned anywhere on the siteMarlie AIYesThe vendor names Google Calendar, Outlook and Calendly as booking targets
Your trade’s softwareVoiceControllerYesTrade software is the core of the product: dedicated integration pages cover TekmetricMarlie AIPartlyTrade tools covered include Housecall Pro, Jobber, Shopmonkey, Clio
Keep your numberVoiceControllerYesThe vendor states it plugs into the shop's existing phone setup rather than replacing itMarlie AIYesYou keep your existing business number and forward it to the Marlie number
In short
What it isVoiceControllerVoiceController is an AI phone receptionist sold to auto repair shops, tow yards and other trades. It answers calls around the clock, books jobs into the shop's own scheduling calendar during the call, and follows up by text.All answers for VoiceControllerMarlie AIMarlie AI is a 24/7 AI answering service that picks up a service business's forwarded calls, screens spam, qualifies callers and books jobs into a connected calendar. Call reports with summaries and transcripts go out by email and text after every call.All answers for Marlie AI
CheckedVoiceControllerOctober 16, 2026Marlie AIOctober 15, 2026

Costs are for 100 or 500 calls a month of 2½ minutes each, on the cheapest public plan. How we price