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Marlie AI

24/7 AI receptionist for service businesses: answers calls, books jobs and texts you every detail.Checked October 15, 2026. 36 answers, each with its source.

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A month at 100 calls

$49

on Basic, billed per minute

The $49 plan covers all 100 calls.

How the month adds up
At 500 callson Pro$274

3rd lowest of 44 priced in Small business. The middle one costs $99.

Every plan we priced
What each plan costs for 100 calls a month
PlanFor 100 calls
BasicWithin the 250 minutes included$49
StandardWithin the 500 minutes included$99
ProWithin the 1,000 minutes included$199
PremiumWithin the 2,000 minutes included$399

Billing increment not stated: computed per second (2.5 min a call). If they round each call up to the minute (3 min), it is $66.50.

100 calls a month of 2½ minutes each, every call a different caller, on the cheapest public plan that covers them, paid monthly. How we price

On a call

  • PartlyReal booking into a synced calendar starts on the Standard plan
  • PartlyWarm transfer with the caller announced before you accept is real
  • YesIt answers around the clock and you can set different after-hours behavior
  • YesA post-call report with caller, issue and urgency goes out by text as well as email
  • NoThere is no human agent pool behind the AI
  • Yes50+ languages
All 8 on-call answers

Good for

solo trades and service shops that miss calls on the job

Look elsewhere if

  • you want a person to take over a call
  • your business is outside the US

Close in cost:AI Receptionist $57.75RingReady $59Talkify NZ$109 (about $61)Compare with the two closest

What it is

Marlie AI is a 24/7 AI answering service that picks up a service business's forwarded calls, screens spam, qualifies callers and books jobs into a connected calendar. Call reports with summaries and transcripts go out by email and text after every call.

All 36 answers

Every answer comes from Marlie AI’s own pages. Open “Their words” for the quote and the page it is on.

What it costs at your call volume

$49 at 100 calls$274 at 500Billed per minuteYesKeeps answering past the allowancePartlySpam not billed
5 answers
Cost at 100 calls a month

$49 a month on Basic for 100 calls of 2.5 minutes (250 billed minutes). Billing increment not stated: computed per second (2.5 min a call). If they round each call up to the minute (3 min), it is $66.50.

Their words
Basic — Never miss a call — $49/month — 250 min included, then $0.35/min

marlie.aiPlan cards, Basic column

Cost at 500 calls a month

$274 a month on Pro for 500 calls of 2.5 minutes (1,250 billed minutes). Billing increment not stated: computed per second (2.5 min a call). If they round each call up to the minute (3 min), it is $349.

Their words
Pro — Run your business from the phone — $199/month — 1,000 min included, then $0.30/min

marlie.aiPlan cards, Pro column

What it bills by

Every plan is a monthly fee with a pool of included minutes, and extra usage is billed per minute rather than per call or per caller.

Their words
250 min included, then $0.35/min

marlie.aiPlan cards, Basic card price area

Past your allowance

Yes

Calls keep being answered past the allowance and the extra minutes are charged at a published per-minute rate that falls on bigger plans.

Their words
Additional minutes are $0.35 each on Basic through Pro, and $0.25 each on Premium. There are no setup fees, cancellation fees, or long-term contracts required.

marlie.aiFrequently Asked Questions, "How much does it cost?"

Spam calls not billed

Partly

Robocalls and cold pitches are recognized in conversation and ended politely on every plan, but the vendor says those calls still draw down your included minutes.

Their words
Spam calls use minutes like any other call, because Marlie has to answer to find out who's calling.

marlie.aiFrequently Asked Questions, "Do I pay for spam calls?"

What it does on the call

PartlyBooksPartlyTransfersYesAfter hoursPartlyUrgent callsNoHuman backupYesAsks your questionsPartlyAnswers about your businessPartlyTexts callers
8 answers
Books appointments

Partlyfrom Standard

Real booking into a synced calendar starts on the Standard plan; the cheapest Basic plan can only text the caller a link and has no calendar sync.

Their words
Book appointments automatically (calendar sync)

marlie.aiStandard plan card, feature list

Transfers to a person

Partlyfrom Standard

Warm transfer with the caller announced before you accept is real, but the entry Basic plan has no transfer at all and Standard limits it to one number.

Their words
It keeps the caller on the line, calls your designated number, announces the caller, and connects you only if you accept.

marlie.ai"The Perfect Balance of AI and Human Connection" section

After-hours rules

Yes

It answers around the clock and you can set different after-hours behavior, taking messages at night but escalating true emergencies.

Their words
Set custom rules: take messages at night, but wake you up for emergencies.

marlie.ai"Human Handoff" section, After-Hours & Emergency Logic

Urgent calls escalated

Partlyfrom Standard

Urgent keywords can trigger an immediate transfer to an on-call person, but transfers require the Standard plan or higher since Basic has none.

Their words
You can set up custom workflows to immediately transfer emergency calls to an on-call doctor or emergency line, while handling routine inquiries automatically.

marlie.aiFrequently Asked Questions, "How does Marlie handle emergency calls?"

Human receptionists as backup

No

There is no human agent pool behind the AI; escalation means the call is handed to the buyer's own staff or on-call person.

Their words
Need a human touch? Our Smart Human Escalation feature instantly transfers calls to you or your team based on your rules - whether it's a VIP client or a complex issue.

marlie.ai"Better than a call center" section

Asks your questions

Yes

You write the questions it asks and the qualification criteria, and it can walk callers through multi-step intake on every plan.

Their words
You can provide custom instructions and questions for the AI to ask. It can qualify leads based on location, budget, service type, or any other criteria you define.

marlie.aiFrequently Asked Questions, "Can Marlie screen leads based on my specific criteria?"

Answers about your business

Partlyfrom Pro

Setup reads your website and Google Business profile on any plan, but uploading training documents and a custom knowledge base starts on Pro.

Their words
Upload training docs and knowledge base

marlie.aiPro plan card, feature list

Texts your callers

Partly

It texts callers links and automated SMS follow-ups after the call, but the vendor describes no two-way text conversation, and Basic allows one action per call.

Their words
Sends text links to callers (1 action per call)

marlie.aiBasic plan card, feature list

What you get after the call

YesSummary by textYesRecordings and transcripts
2 answers
Call summary by text

Yes

A post-call report with caller, issue and urgency goes out by text as well as email, to two notification channels on the cheapest plan.

Their words
Email & SMS reports after each call, to 2 notification channels

marlie.aiBasic plan card, feature list

Recordings and transcripts

Yes

Every call is recorded and transcribed, searchable and downloadable in the dashboard, with the vendor stating a 90-day retention window.

Their words
Recordings and transcriptions are securely stored in your dashboard for 90 days, giving you ample time to review and act on past conversations.

marlie.ai"Capture Every Word" section, 90-Day Storage

What it connects to

YesGoogle CalendarYesOutlookYesCalendlyYesCRM and ZapierPartlyTrade software
5 answers
Google Calendar

Yes

The vendor names Google Calendar, Outlook and Calendly as booking targets, though its integration directory lists Outlook only under email tools.

Their words
Marlie checks your real availability and books straight into Google Calendar, Outlook, or Calendly.

marlie.aiSection 02, "AI Receptionist. Books the job while you work."

Outlook

Yes

The vendor names Google Calendar, Outlook and Calendly as booking targets, though its integration directory lists Outlook only under email tools.

Their words
Marlie checks your real availability and books straight into Google Calendar, Outlook, or Calendly.

marlie.aiSection 02, "AI Receptionist. Books the job while you work."

Calendly

Yes

The vendor names Google Calendar, Outlook and Calendly as booking targets, though its integration directory lists Outlook only under email tools.

Their words
Marlie checks your real availability and books straight into Google Calendar, Outlook, or Calendly.

marlie.aiSection 02, "AI Receptionist. Books the job while you work."

CRM, Zapier and webhooks

Yes

It writes callers into named CRMs such as HubSpot and Jobber, and reaches thousands more apps through a Zapier connection.

Their words
Yes! We offer native integrations for popular CRMs and scheduling tools. We also connect with 8,000+ apps via Zapier to automate your workflows.

marlie.aiFrequently Asked Questions, "Can Marlie integrate with my existing tools?"

Your trade’s software

Partly

Trade tools covered include Housecall Pro, Jobber, Shopmonkey, Clio and Inspection Support Network; ServiceTitan, Dentrix, OpenTable and Mindbody are not listed.

Their words
Jobber — Turn every call into a Jobber Request or scheduled Job — instantly

marlie.aiFeatured Integrations, Jobber card

Trying it, starting and leaving

PartlyFree trialYesCard to startYesSign up without a callNoSetup feeYesMonth to month
5 answers
Free trial or free plan

Partlyfrom 14-day free trial

A 14-day free trial lets you test on a real line within minutes, but there is no standing free plan and a card is taken at checkout.

Their words
Yes. Eligible new customers get 14 days free. Add a card at Stripe checkout; $0 is due today. Your first real phone test is available minutes later, and you can cancel before the first charge.

marlie.aiFrequently Asked Questions, "Do you offer a free trial?"

Card required to start

Yes

The trial takes card details at Stripe checkout up front, with nothing charged on the day and cancellation available before the first charge.

Their words
Sign up in seconds. Eligible new customers add a card at checkout with $0 due today.

marlie.aiSetup section, Step 1 of 3

Sign up without a sales call

Yes

You sign up online and the agent is built from your website or Google listing, with no demo call required to start on a published plan.

Their words
Paste your website URL or Google Business listing. Marlie reads it and builds your custom AI receptionist automatically.

marlie.aiSetup section, Step 2 of 3

Setup fee

No

The vendor states there is no setup fee on any published plan, and Premium adds white-glove onboarding at no extra charge.

Their words
There are no extra fees for Spanish language support, no setup fees, and no contracts.

marlie.aiFrequently Asked Questions, "How much does a bilingual answering service cost?"

Contract and cancelling

Yes

Plans are month to month with no long-term commitment and no cancellation fee, so you can leave without a sales call.

Their words
Cancel anytime. No long-term contracts.

marlie.aiPricing heading, line under "Pricing"

Which languages it speaks, and how it sounds

Yes50+ languagesYesChoose the voiceYesHear it first
3 answers
Languages

English and Spanish are auto-detected mid-call and included on every plan, and the vendor claims over 50 languages overall.

Their words
Serve a diverse patient base with AI that speaks over 50 languages fluently.

marlie.aiSpecialized Features for Dental Practices, Multilingual Support

Choose or clone the voice

Yes

You choose from a published voice library and the vendor says it can train the agent on your own voice or someone else's.

Their words
For a truly personalized experience, you can also train Marlie AI directly on your voice or anyone else's voice you'd like!

marlie.aiFrequently Asked Questions, "What voice will the AI have? Can I train it on my voice?"

Hear it before you buy

Yes

Four public demo lines by industry can be called directly, plus recorded sample calls and a general number for Marlie itself.

Their words
Live demo lines you can call right now

marlie.aiPage heading above the demo numbers

Your phone number and where it works

YesKeep your numberYesUSYesCanadaYesAustralia
4 answers
Keep your number

Yes

You keep your existing business number and forward it to the Marlie number, which the vendor calls the normal way in.

Their words
No, you don't! Most customers simply forward their current phone number to Marlie AI when they want the AI to answer calls.

marlie.aiFrequently Asked Questions, "Do I have to change my phone number?"

United States

Yes

Everything points to the United States: US demo numbers, US carriers for forwarding and a New York company address, with no local numbers or GDPR terms named for Canada, the UK, the EU or Australia.

Their words
Works with the phone system you already have — AT&T Verizon T-Mobile Spectrum

marlie.aiSetup section, phone provider logos and caption

Canada

Yes

Everything points to the United States: US demo numbers, US carriers for forwarding and a New York company address, with no local numbers or GDPR terms named for Canada, the UK, the EU or Australia.

Their words
Works with the phone system you already have — AT&T Verizon T-Mobile Spectrum

marlie.aiSetup section, phone provider logos and caption

Australia

Yes

Everything points to the United States: US demo numbers, US carriers for forwarding and a New York company address, with no local numbers or GDPR terms named for Canada, the UK, the EU or Australia.

Their words
Works with the phone system you already have — AT&T Verizon T-Mobile Spectrum

marlie.aiSetup section, phone provider logos and caption

Who it is built for

PartlySeveral locations
2 answers
Industries it is set up for

The vendor ships dedicated pages, scripts and integrations for twenty-odd trades, from towing and locksmiths to dentists, legal and restaurants.

Their words
BUILT FOR SERVICE BUSINESSES — FROM LOCKSMITHS TO PLUMBERS TO TOWING.

marlie.aiBand under the hero section

Several locations or numbers

Partlyfrom Premium

Multi-location and franchise routing plus extra AI numbers are set up by the vendor's team on the top Premium plan only, with no per-location price published.

Their words
Multi-location and franchise setups, arranged for you by our team

marlie.aiPremium plan card, feature list

Getting set up and getting help

YesSetup helpPartlySupport
2 answers
Setup help

Yes

Self-setup is claimed at 10 to 15 minutes with a guided flow and test call, a free consultation for new customers, and white-glove onboarding on Premium.

Their words
Most customers go from signup to a live AI receptionist in under 10 minutes.

marlie.aiSetup section, "Setting Up Marlie Takes Less Than 10 Minutes"

Support

Partly

Support is email-only on the cheapest plan and rises by tier to a two-hour priority response and then a dedicated account manager; no hours are published.

Their words
Support level | Email | Standard | Priority (2hr response) | Dedicated account manager

marlie.aiCompare all features table, Support level row

Sources

  1. marlie.ai/pricingCost at 100 calls a month, Cost at 500 calls a month, What it bills by, Books appointments and 6 more
  2. marlie.aiGoogle Calendar, Outlook, Calendly, Card required to start and 6 more
  3. marlie.ai/faqsFree trial or free plan, Choose or clone the voice, Keep your number
  4. marlie.ai/solutions/bilingual-answering-serviceAfter-hours rules, Setup fee
  5. marlie.ai/industries/medical-wellness-answering-serviceUrgent calls escalated, CRM, Zapier and webhooks
  6. marlie.ai/solutions/after-hours-answering-servicePast your allowance
  7. marlie.ai/solutions/spam-blocking-answering-serviceSpam calls not billed
  8. marlie.ai/solutions/warm-transfer-answering-serviceTransfers to a person
  9. marlie.ai/solutions/live-virtual-receptionistsHuman receptionists as backup
  10. marlie.ai/solutions/lead-screening-intake-serviceAsks your questions
  11. marlie.ai/solutions/call-recording-transcriptionRecordings and transcripts
  12. marlie.ai/integrationsYour trade’s software
  13. marlie.ai/industries/dentists-answering-serviceLanguages
  14. marlie.ai/demoHear it before you buy

All read on October 15, 2026.

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“About” figures are converted at the European Central Bank rate of Oct 15, 2026.