
Marlie AI
24/7 AI receptionist for service businesses: answers calls, books jobs and texts you every detail.
A month at 100 calls
$49
on Basic, billed per minute
| At 500 callson Pro | $274 |
|---|
3rd lowest of 44 priced in Small business. The middle one costs $99.
Every plan we priced
| Plan | For 100 calls |
|---|---|
| BasicWithin the 250 minutes included | $49 |
| StandardWithin the 500 minutes included | $99 |
| ProWithin the 1,000 minutes included | $199 |
| PremiumWithin the 2,000 minutes included | $399 |
Billing increment not stated: computed per second (2.5 min a call). If they round each call up to the minute (3 min), it is $66.50.
100 calls a month of 2½ minutes each, every call a different caller, on the cheapest public plan that covers them, paid monthly. How we price
On a call
- PartlyReal booking into a synced calendar starts on the Standard plan
- PartlyWarm transfer with the caller announced before you accept is real
- YesIt answers around the clock and you can set different after-hours behavior
- YesA post-call report with caller, issue and urgency goes out by text as well as email
- NoThere is no human agent pool behind the AI
- Yes50+ languages
Good for
solo trades and service shops that miss calls on the job
Look elsewhere if
- you want a person to take over a call
- your business is outside the US
Close in cost:AI Receptionist $57.75RingReady $59Talkify NZ$109 (about $61)Compare with the two closest
What it is
Marlie AI is a 24/7 AI answering service that picks up a service business's forwarded calls, screens spam, qualifies callers and books jobs into a connected calendar. Call reports with summaries and transcripts go out by email and text after every call.
Watch out
- The only free way in is a 14-day trial that takes card details at Stripe checkout; the cheapest standing plan is Basic at $49 a month. There is no $0 tier a business can keep using after the trial ends.
- The $49 Basic plan allows one action per call and two notification channels, with no call transfer, no calendar booking and no document uploads. Three actions per call and four channels arrive on Standard; custom data fields cap at 10 on Pro and 25 on Premium. Call recordings and transcripts are kept for 90 days.
- Payments are presented as a core capability and as a medical-practice feature, while the vendor's own labels mark them beta: the features page tags Payments "Beta" and the pricing table says more payment options are "in beta, on request". Only Shopify and Square checkout links ship today, and only on Pro and Premium.
All 36 answers
Every answer comes from Marlie AI’s own pages. Open “Their words” for the quote and the page it is on.
What it costs at your call volume
$49 at 100 calls$274 at 500Billed per minuteYesKeeps answering past the allowancePartlySpam not billed5 answers
- Cost at 100 calls a month
$49 a month on Basic for 100 calls of 2.5 minutes (250 billed minutes). Billing increment not stated: computed per second (2.5 min a call). If they round each call up to the minute (3 min), it is $66.50.
Their words
Basic — Never miss a call — $49/month — 250 min included, then $0.35/min
marlie.aiPlan cards, Basic column
- Cost at 500 calls a month
$274 a month on Pro for 500 calls of 2.5 minutes (1,250 billed minutes). Billing increment not stated: computed per second (2.5 min a call). If they round each call up to the minute (3 min), it is $349.
Their words
Pro — Run your business from the phone — $199/month — 1,000 min included, then $0.30/min
marlie.aiPlan cards, Pro column
- What it bills by
Every plan is a monthly fee with a pool of included minutes, and extra usage is billed per minute rather than per call or per caller.
- Past your allowance
Yes
Calls keep being answered past the allowance and the extra minutes are charged at a published per-minute rate that falls on bigger plans.
Their words
Additional minutes are $0.35 each on Basic through Pro, and $0.25 each on Premium. There are no setup fees, cancellation fees, or long-term contracts required.
marlie.aiFrequently Asked Questions, "How much does it cost?"
- Spam calls not billed
Partly
Robocalls and cold pitches are recognized in conversation and ended politely on every plan, but the vendor says those calls still draw down your included minutes.
Their words
Spam calls use minutes like any other call, because Marlie has to answer to find out who's calling.
marlie.aiFrequently Asked Questions, "Do I pay for spam calls?"
What it does on the call
PartlyBooksPartlyTransfersYesAfter hoursPartlyUrgent callsNoHuman backupYesAsks your questionsPartlyAnswers about your businessPartlyTexts callers8 answers
- Books appointments
Partlyfrom Standard
Real booking into a synced calendar starts on the Standard plan; the cheapest Basic plan can only text the caller a link and has no calendar sync.
- Transfers to a person
Partlyfrom Standard
Warm transfer with the caller announced before you accept is real, but the entry Basic plan has no transfer at all and Standard limits it to one number.
Their words
It keeps the caller on the line, calls your designated number, announces the caller, and connects you only if you accept.
marlie.ai"The Perfect Balance of AI and Human Connection" section
- After-hours rules
Yes
It answers around the clock and you can set different after-hours behavior, taking messages at night but escalating true emergencies.
Their words
Set custom rules: take messages at night, but wake you up for emergencies.
marlie.ai"Human Handoff" section, After-Hours & Emergency Logic
- Urgent calls escalated
Partlyfrom Standard
Urgent keywords can trigger an immediate transfer to an on-call person, but transfers require the Standard plan or higher since Basic has none.
Their words
You can set up custom workflows to immediately transfer emergency calls to an on-call doctor or emergency line, while handling routine inquiries automatically.
marlie.aiFrequently Asked Questions, "How does Marlie handle emergency calls?"
- Human receptionists as backup
No
There is no human agent pool behind the AI; escalation means the call is handed to the buyer's own staff or on-call person.
Their words
Need a human touch? Our Smart Human Escalation feature instantly transfers calls to you or your team based on your rules - whether it's a VIP client or a complex issue.
marlie.ai"Better than a call center" section
- Asks your questions
Yes
You write the questions it asks and the qualification criteria, and it can walk callers through multi-step intake on every plan.
Their words
You can provide custom instructions and questions for the AI to ask. It can qualify leads based on location, budget, service type, or any other criteria you define.
marlie.aiFrequently Asked Questions, "Can Marlie screen leads based on my specific criteria?"
- Answers about your business
Partlyfrom Pro
Setup reads your website and Google Business profile on any plan, but uploading training documents and a custom knowledge base starts on Pro.
- Texts your callers
Partly
It texts callers links and automated SMS follow-ups after the call, but the vendor describes no two-way text conversation, and Basic allows one action per call.
What you get after the call
YesSummary by textYesRecordings and transcripts2 answers
- Call summary by text
Yes
A post-call report with caller, issue and urgency goes out by text as well as email, to two notification channels on the cheapest plan.
Their words
Email & SMS reports after each call, to 2 notification channels
marlie.aiBasic plan card, feature list
- Recordings and transcripts
Yes
Every call is recorded and transcribed, searchable and downloadable in the dashboard, with the vendor stating a 90-day retention window.
Their words
Recordings and transcriptions are securely stored in your dashboard for 90 days, giving you ample time to review and act on past conversations.
marlie.ai"Capture Every Word" section, 90-Day Storage
What it connects to
YesGoogle CalendarYesOutlookYesCalendlyYesCRM and ZapierPartlyTrade software5 answers
- Google Calendar
Yes
The vendor names Google Calendar, Outlook and Calendly as booking targets, though its integration directory lists Outlook only under email tools.
Their words
Marlie checks your real availability and books straight into Google Calendar, Outlook, or Calendly.
marlie.aiSection 02, "AI Receptionist. Books the job while you work."
- Outlook
Yes
The vendor names Google Calendar, Outlook and Calendly as booking targets, though its integration directory lists Outlook only under email tools.
Their words
Marlie checks your real availability and books straight into Google Calendar, Outlook, or Calendly.
marlie.aiSection 02, "AI Receptionist. Books the job while you work."
- Calendly
Yes
The vendor names Google Calendar, Outlook and Calendly as booking targets, though its integration directory lists Outlook only under email tools.
Their words
Marlie checks your real availability and books straight into Google Calendar, Outlook, or Calendly.
marlie.aiSection 02, "AI Receptionist. Books the job while you work."
- CRM, Zapier and webhooks
Yes
It writes callers into named CRMs such as HubSpot and Jobber, and reaches thousands more apps through a Zapier connection.
Their words
Yes! We offer native integrations for popular CRMs and scheduling tools. We also connect with 8,000+ apps via Zapier to automate your workflows.
marlie.aiFrequently Asked Questions, "Can Marlie integrate with my existing tools?"
- Your trade’s software
Partly
Trade tools covered include Housecall Pro, Jobber, Shopmonkey, Clio and Inspection Support Network; ServiceTitan, Dentrix, OpenTable and Mindbody are not listed.
Their words
Jobber — Turn every call into a Jobber Request or scheduled Job — instantly
marlie.aiFeatured Integrations, Jobber card
Trying it, starting and leaving
PartlyFree trialYesCard to startYesSign up without a callNoSetup feeYesMonth to month5 answers
- Free trial or free plan
Partlyfrom 14-day free trial
A 14-day free trial lets you test on a real line within minutes, but there is no standing free plan and a card is taken at checkout.
Their words
Yes. Eligible new customers get 14 days free. Add a card at Stripe checkout; $0 is due today. Your first real phone test is available minutes later, and you can cancel before the first charge.
marlie.aiFrequently Asked Questions, "Do you offer a free trial?"
- Card required to start
Yes
The trial takes card details at Stripe checkout up front, with nothing charged on the day and cancellation available before the first charge.
Their words
Sign up in seconds. Eligible new customers add a card at checkout with $0 due today.
marlie.aiSetup section, Step 1 of 3
- Sign up without a sales call
Yes
You sign up online and the agent is built from your website or Google listing, with no demo call required to start on a published plan.
Their words
Paste your website URL or Google Business listing. Marlie reads it and builds your custom AI receptionist automatically.
marlie.aiSetup section, Step 2 of 3
- Setup fee
No
The vendor states there is no setup fee on any published plan, and Premium adds white-glove onboarding at no extra charge.
Their words
There are no extra fees for Spanish language support, no setup fees, and no contracts.
marlie.aiFrequently Asked Questions, "How much does a bilingual answering service cost?"
- Contract and cancelling
Yes
Plans are month to month with no long-term commitment and no cancellation fee, so you can leave without a sales call.
Which languages it speaks, and how it sounds
Yes50+ languagesYesChoose the voiceYesHear it first3 answers
- Languages
English and Spanish are auto-detected mid-call and included on every plan, and the vendor claims over 50 languages overall.
Their words
Serve a diverse patient base with AI that speaks over 50 languages fluently.
marlie.aiSpecialized Features for Dental Practices, Multilingual Support
- Choose or clone the voice
Yes
You choose from a published voice library and the vendor says it can train the agent on your own voice or someone else's.
Their words
For a truly personalized experience, you can also train Marlie AI directly on your voice or anyone else's voice you'd like!
marlie.aiFrequently Asked Questions, "What voice will the AI have? Can I train it on my voice?"
- Hear it before you buy
Yes
Four public demo lines by industry can be called directly, plus recorded sample calls and a general number for Marlie itself.
Your phone number and where it works
YesKeep your numberYesUSYesCanadaYesAustralia4 answers
- Keep your number
Yes
You keep your existing business number and forward it to the Marlie number, which the vendor calls the normal way in.
Their words
No, you don't! Most customers simply forward their current phone number to Marlie AI when they want the AI to answer calls.
marlie.aiFrequently Asked Questions, "Do I have to change my phone number?"
- United States
Yes
Everything points to the United States: US demo numbers, US carriers for forwarding and a New York company address, with no local numbers or GDPR terms named for Canada, the UK, the EU or Australia.
Their words
Works with the phone system you already have — AT&T Verizon T-Mobile Spectrum
marlie.aiSetup section, phone provider logos and caption
- Canada
Yes
Everything points to the United States: US demo numbers, US carriers for forwarding and a New York company address, with no local numbers or GDPR terms named for Canada, the UK, the EU or Australia.
Their words
Works with the phone system you already have — AT&T Verizon T-Mobile Spectrum
marlie.aiSetup section, phone provider logos and caption
- Australia
Yes
Everything points to the United States: US demo numbers, US carriers for forwarding and a New York company address, with no local numbers or GDPR terms named for Canada, the UK, the EU or Australia.
Their words
Works with the phone system you already have — AT&T Verizon T-Mobile Spectrum
marlie.aiSetup section, phone provider logos and caption
Who it is built for
PartlySeveral locations2 answers
- Industries it is set up for
The vendor ships dedicated pages, scripts and integrations for twenty-odd trades, from towing and locksmiths to dentists, legal and restaurants.
Their words
BUILT FOR SERVICE BUSINESSES — FROM LOCKSMITHS TO PLUMBERS TO TOWING.
marlie.aiBand under the hero section
- Several locations or numbers
Partlyfrom Premium
Multi-location and franchise routing plus extra AI numbers are set up by the vendor's team on the top Premium plan only, with no per-location price published.
Their words
Multi-location and franchise setups, arranged for you by our team
marlie.aiPremium plan card, feature list
Getting set up and getting help
YesSetup helpPartlySupport2 answers
- Setup help
Yes
Self-setup is claimed at 10 to 15 minutes with a guided flow and test call, a free consultation for new customers, and white-glove onboarding on Premium.
Their words
Most customers go from signup to a live AI receptionist in under 10 minutes.
marlie.aiSetup section, "Setting Up Marlie Takes Less Than 10 Minutes"
- Support
Partly
Support is email-only on the cheapest plan and rises by tier to a two-hour priority response and then a dedicated account manager; no hours are published.
Their words
Support level | Email | Standard | Priority (2hr response) | Dedicated account manager
marlie.aiCompare all features table, Support level row
Sources
- marlie.ai/pricingCost at 100 calls a month, Cost at 500 calls a month, What it bills by, Books appointments and 6 more
- marlie.aiGoogle Calendar, Outlook, Calendly, Card required to start and 6 more
- marlie.ai/faqsFree trial or free plan, Choose or clone the voice, Keep your number
- marlie.ai/solutions/bilingual-answering-serviceAfter-hours rules, Setup fee
- marlie.ai/industries/medical-wellness-answering-serviceUrgent calls escalated, CRM, Zapier and webhooks
- marlie.ai/solutions/after-hours-answering-servicePast your allowance
- marlie.ai/solutions/spam-blocking-answering-serviceSpam calls not billed
- marlie.ai/solutions/warm-transfer-answering-serviceTransfers to a person
- marlie.ai/solutions/live-virtual-receptionistsHuman receptionists as backup
- marlie.ai/solutions/lead-screening-intake-serviceAsks your questions
- marlie.ai/solutions/call-recording-transcriptionRecordings and transcripts
- marlie.ai/integrationsYour trade’s software
- marlie.ai/industries/dentists-answering-serviceLanguages
- marlie.ai/demoHear it before you buy
All read on October 15, 2026.
Is this yours? Claim it free to send us changes, or feature it in Small business.
Compare Marlie AI with
AI Receptionist$57.75 at 100 calls
RingReady$59 at 100 calls
TalkifyNZ$109 (about $61) at 100 calls
Jodie£49 (about $65) at 100 calls
Beside Phone$29.99 at 100 calls
Trillet AI Receptionist$69 at 100 calls
“About” figures are converted at the European Central Bank rate of Oct 15, 2026.