# Goodcall — AI phone agent for small businesses, billed per unique caller each month instead of per minute. > Source: Receptionist Index — https://receptionistindex.com/goodcall (structured, researched, re-verified) > Facts last verified: 2026-10-14 Goodcall is an AI phone agent for small businesses, started inside Google in 2017, that answers a company's calls in place of voicemail. Its agent is built and changed by Gabi, an AI assistant that takes instructions in plain language. | Fact | Value | | --- | --- | | Website | https://www.goodcall.com | | Price | from $79/month | | Free tier | Partly | Free demo agent with no time limit stated: build it, run practice calls and hear it answer from the browser, but it has no phone number and cannot answer real callers; paying starts when a number is added. ## What it costs at your call volume **Cost at 100 calls a month** · Yes — $79 a month on Starter for 100 calls of 2.5 minutes (100 unique callers). Bills per unique caller: counted as one caller per call, the most it could cost. > Starter $79 a month For a solo operator who misses calls while on the job. 100 unique customers a month then 79¢ each. About 150 calls/month. > — https://www.goodcall.com/pricing · Starter plan card **Cost at 500 calls a month** · Yes — $129 a month on Growth for 500 calls of 2.5 minutes (500 unique callers). Bills per unique caller: counted as one caller per call, the most it could cost. > Growth Most popular $129 a month For a busy shop booking work by phone every day. 500 unique customers a month then 26¢ each. About 750 calls/month. > — https://www.goodcall.com/pricing · Growth plan card **What it bills by** · Yes — Bills per unique customer per month, where a customer is one calling phone number counted once a month; repeat calls from the same number, call length and minutes do not change the bill, and spam or wrong numbers are not counted. > What counts as a unique customer? One phone number, once a month. If the same person calls back five times in March, that is one customer. Two different people is two. Spam and wrong numbers don't count at all. > — https://www.goodcall.com/pricing · Questions section, 'What counts as a unique customer?' **Past your allowance** · Yes — Past the allowance, service continues and each extra unique customer is billed at the plan's own rate: 79 cents on Starter, 26 cents on Growth, 15 cents on Scale, with no penalty rate and no forced upgrade. > What happens if I go over? Nothing breaks. Extra customers bill at your plan's own rate: 79¢ on Starter, 26¢ on Growth, 15¢ on Scale. There's no penalty rate, and we tell you when a bigger plan would be cheaper than staying where you are. > — https://www.goodcall.com/pricing · Questions section, 'What happens if I go over?' **Spam calls not billed** · Yes — Spam and wrong-number callers are not counted as billable customers on any plan; the page does not say how spam is detected or whether a missed spam call is refunded. > Spam and wrong numbers don't count at all. > — https://www.goodcall.com/pricing · Questions section, 'What counts as a unique customer?' ## What it does on the call **Books appointments** · Yes — Books into Google Calendar during the call; other booking systems need a custom connection set up by a developer, and external tools are capped at 1 on Starter, 5 on Growth and 15 on Scale. > Can it book appointments? It can add bookings to your Google Calendar, or connect to your booking system through its API. > — https://www.goodcall.com/how-it-works · Questions section, 'Can it book appointments?' **Transfers to a person** · Yes — Transfers callers to an escalation contact on every plan, retries busy lines and moves to the next of up to three contacts; transfer numbers are unlimited. Briefing the person before connecting (warm transfer) is not described. > Configure an escalation contact so the agent can transfer the caller to a person. It retries busy lines and can try the next contact when nobody answers, up to three contacts. > — https://www.goodcall.com/faq · Agents, teams, and connected tools section, 'What happens when the agent cannot help?' **After-hours rules** · Yes — Answers 24/7 on every plan and uses the hours, holidays and closures you set on calls; a separate after-hours script beyond those hours is not described in detail. > Goodcall answers every call, 24/7, asks your questions and sends you the lead. ... In your Goodcall account, add your website or price list and set your hours and holidays. Your phone agent uses those details on calls. > — https://www.goodcall.com/how-it-works · Questions, 'What is an AI answering service?'; Before the call, 'Brief it like a new hire.' **Urgent calls escalated** · Yes — The agent triages callers including urgent ones and transfers to the right person with a backup contact if they do not pick up; urgency handling is set by your instructions rather than a dedicated on-call feature. > Works out who's calling and why: a new customer, one you already have, something urgent, or spam. ... Transfers go to the right person, with a backup if they don't pick up. > — https://www.goodcall.com/ · Lead capture tab, 'Triage'; trust list below 'Born at Google' **Human receptionists as backup** · No — Goodcall supplies no human receptionists; when the AI cannot help, the vendor's own fallback is a transfer to the business's own escalation contacts or a message to its team. > What happens when the agent cannot help? Configure an escalation contact so the agent can transfer the caller to a person. ... You can also configure a worker to collect the caller's details and notify your team. > — https://www.goodcall.com/faq · Agents, teams, and connected tools section, 'What happens when the agent cannot help?' **Asks your questions** · Yes — You set the questions and their order, the agent will not finish until it has the required answers, spells details back, and qualifies leads (what, where, when, budget) on every plan. > Your phone agent asks your questions, in your order, and won't finish until it has the ones you need. It spells back names, numbers and emails so the lead is right. > — https://www.goodcall.com/how-it-works · On the call, 0:04 'It asks what you'd ask.' **Answers about your business** · Yes — Answers about services, prices, hours and holidays from information you add, including your website or a price list or PDF uploaded into the account. > In your Goodcall account, add your website or price list and set your hours and holidays. Your phone agent uses those details on calls. Your services and prices, from your site or a PDF. > — https://www.goodcall.com/how-it-works · Before the call, 'Brief it like a new hire.' **Texts your callers** · Partly — The agent can send a caller a text such as a confirmation or a link, but the number cannot receive replies, so there is no two-way text conversation or missed-call text back described. > Can my Goodcall number send and receive texts? It can send texts. Your agent can text a caller a confirmation or a link. It can't receive replies yet. > — https://www.goodcall.com/faq · Phone numbers section, 'Can my Goodcall number send and receive texts?' ## What you get after the call **Call summary by text** · Yes — After a call the agent sends the captured lead to you by text and email, while the caller is still on the line; shown on every plan with no tier gate. > Then it texts and emails you, while the caller is still on the line. > — https://www.goodcall.com/how-it-works · On the call, 0:04 'It asks what you'd ask.' **Recordings and transcripts** · Yes — Every call is recorded and transcribed for playback in the app; how far back you can look depends on plan: 30 days on Starter, 90 days on Growth, unlimited on Scale. > Are calls recorded? Yes. Every call is recorded and transcribed so you can review it in the app. How long you can look back depends on your plan. > — https://www.goodcall.com/faq · HIPAA and security section, 'Are calls recorded?'; call history per plan on the pricing page cards ## What it connects to **Google Calendar** · Yes — Google Calendar is a native connection used for booking on every plan. > GC4 has connections for Google Calendar, Google Sheets, and HighLevel. Other systems require a configured API tool or MCP server. > — https://www.goodcall.com/faq · Agents, teams, and connected tools section, 'Can I connect a CRM or other business tools?' **Outlook** · Partly — Outlook: only a custom connection set up by a developer is named as the route. > GC4 has connections for Google Calendar, Google Sheets, and HighLevel. Other systems require a configured API tool or MCP server. > — https://www.goodcall.com/faq · Agents, teams, and connected tools section, 'Can I connect a CRM or other business tools?' **Calendly** · Partly — Calendly: only a custom connection set up by a developer is named as the route. > GC4 has connections for Google Calendar, Google Sheets, and HighLevel. Other systems require a configured API tool or MCP server. > — https://www.goodcall.com/faq · Agents, teams, and connected tools section, 'Can I connect a CRM or other business tools?' **CRM, Zapier and webhooks** · Partly — HighLevel is the only native CRM connection, with Google Sheets for leads; other CRMs need a custom connection set up by a developer (1 external tool on Starter). Zapier is not a current Goodcall integration: it works only for older Goodcall agents. Webhooks are not mentioned. > GC4 has connections for Google Calendar, Google Sheets, and HighLevel. Other systems require a configured API tool or MCP server. Zapier is an integration for existing Goodcall GC3 agents; it is separate from native GC4 integrations. > — https://www.goodcall.com/faq · Agents, teams, and connected tools section, 'Can I connect a CRM or other business tools?' **Your trade’s software** · Partly — No trade software (ServiceTitan, Jobber, Housecall Pro, Dentrix, Clio, OpenTable, Mindbody) is a native connection on current product pages; such systems need a custom connection set up by a developer. A help-centre article documents a Boulevard (salon) booking integration from June 2025, but it is not listed among the current native connections. > Google Calendar, Google Sheets, and HighLevel have GC4 connections. For another system, configure an API tool or MCP server and test the workflow before your agent uses it with customers. > — https://www.goodcall.com/enterprise · 'Deploy fully integrated workflows' section ## Trying it, starting and leaving **Free trial or free plan** · Partly — There is no free trial on a real line; instead a free demo agent can be built, tested and heard on practice calls, but it has no phone number and billing starts when a number is added. > Is there a free trial? You get a free demo agent instead. Build it, test it and hear it answer at no cost. You only start paying when you add a phone number and pick a plan. > — https://www.goodcall.com/faq · Trial and billing section, 'Is there a free trial?' **Sign up without a sales call** · Yes — Starter, Growth and Scale are bought online through Get started buttons with no demo booking; only Enterprise (over 2,000 customers a month or franchise groups) goes through sales. > Start free with a demo agent. Add a number when you're ready. > — https://www.goodcall.com/pricing · Hero under the headline; 'Get started' buttons on Starter, Growth and Scale cards; 'Contact sales' only on Enterprise **Setup fee** · No — The billing FAQ names only two charge points, the first when a phone number is added and then monthly on that date; no setup or onboarding fee appears for Starter, Growth or Scale. > When am I charged? When you add a phone number, then monthly on that date. If you upgrade, the new plan starts right away and you're charged the prorated difference. > — https://www.goodcall.com/faq · Trial and billing section, 'When am I charged?' **Contract and cancelling** · Yes — Every plan is month to month with monthly billing only; the FAQ says there is currently no annual plan. Cancellation online is covered in the terms. > Every plan is month to month and includes a local phone number. ... Is there an annual plan? Not right now. Every plan bills monthly. > — https://www.goodcall.com/faq · Pricing section, 'How much does Goodcall cost?' and 'Is there an annual plan?' ## Which languages it speaks, and how it sounds **Languages** · Partly — The vendor's own answer is English only, today. Spanish is not offered; no other language is named on any current product page. > What languages does it speak? English, today. > — https://www.goodcall.com/how-it-works · Questions section, 'What languages does it speak?' **Choose or clone the voice** · Yes — You pick from six voices and can teach pronunciation of the business name and change any line; cloning your own voice is not mentioned anywhere. > Pick from six voices, teach it how to say your business name, and change any line it says by telling Gabi. > — https://www.goodcall.com/how-it-works · Questions section, 'Will it sound robotic?' **Hear it before you buy** · Yes — You can hear it before paying: a free demo agent you build and call from your browser, plus voice preview audio for three voices (Rosie, Alex, Hero) on the home page; no public demo phone number is listed. > Call your phone agent from your browser and ask what a caller would. ... Or call it yourself, right from your browser. > — https://www.goodcall.com/how-it-works · Before the call, 'Practice: Hear it before any customer does.' ## Your phone number and where it works **Keep your number** · Yes — You keep your existing number with your carrier and forward either every call or only busy and unanswered calls to the Goodcall number, with in-app guides for named carriers. > Can I keep my existing business number? Yes. Keep your number with your current carrier and forward its calls to your Goodcall number. Your customers keep dialing the number they already know. > — https://www.goodcall.com/faq · Phone numbers section, 'Can I keep my existing business number?' **Move your number in** · No — Porting a number in is not self-serve; the FAQ points to forwarding instead and to support for special cases, and the help centre says porting is not supported. > Can I port my number to Goodcall? Not yourself yet. Forwarding gives you the same result today without moving your number. If you have a special case, contact support. > — https://www.goodcall.com/faq · Phone numbers section, 'Can I port my number to Goodcall?' **United States** · Yes — Sold in the United States with local US numbers included on every plan. > Do you offer toll-free, Canadian or international numbers? Not yet. Goodcall numbers are local US numbers today. > — https://www.goodcall.com/faq · Phone numbers section, 'Do you offer toll-free, Canadian or international numbers?' **Canada** · No — Canada is not offered: Canadian numbers are listed as not available yet. > Do you offer toll-free, Canadian or international numbers? Not yet. Goodcall numbers are local US numbers today. > — https://www.goodcall.com/faq · Phone numbers section, 'Do you offer toll-free, Canadian or international numbers?' **United Kingdom** · No — The United Kingdom is not offered. > Do you offer toll-free, Canadian or international numbers? Not yet. Goodcall numbers are local US numbers today. > — https://www.goodcall.com/faq · Phone numbers section, 'Do you offer toll-free, Canadian or international numbers?' **European Union** · No — The European Union is not offered. > Do you offer toll-free, Canadian or international numbers? Not yet. Goodcall numbers are local US numbers today. > — https://www.goodcall.com/faq · Phone numbers section, 'Do you offer toll-free, Canadian or international numbers?' **Australia** · No — Australia is not offered. > Do you offer toll-free, Canadian or international numbers? Not yet. Goodcall numbers are local US numbers today. > — https://www.goodcall.com/faq · Phone numbers section, 'Do you offer toll-free, Canadian or international numbers?' ## Who it is built for **HIPAA, with a signed BAA** · Partly — Goodcall signs a standard Business Associate Agreement only on the Scale plan ($299 a month) and Enterprise; Starter and Growth cannot be used with protected health information. > Will you sign a BAA? Yes, on the Scale plan ($299 a month) and on Enterprise. We have a standard Business Associate Agreement ready to sign. > — https://www.goodcall.com/faq · HIPAA and security section, 'Will you sign a BAA?' **Several locations or numbers** · Yes — One account can hold separate agents per location, each with its own business information and number, and each agent needs its own plan sized for its customers; sales handles larger multi-location setups. > You can create separate agents for different locations, with their own business information and phone setup. Choose a plan for the customers each agent serves; contact sales for several locations, connected systems, or enterprise volume pricing. > — https://www.goodcall.com/faq · Agents, teams, and connected tools section, 'Can I use Goodcall at more than one location?' ## Getting set up and getting help **Setup help** · Yes — Setup is done for you by Gabi, Goodcall's AI builder, from a description or your website, and the agent can be answering the same day; human onboarding is named only for Enterprise. > Tell Gabi about your business. Your AI phone agent can be answering today. > — https://www.goodcall.com/how-it-works · Closing call to action, 'Your next customer is already dialing.' **Support** · Partly — Support is by email and the in-app help button; no phone support line, live chat hours or response times are published for Starter, Growth or Scale. > You can reach us via email: support @ goodcall.com or via the help button in the application. > — https://help.goodcall.com/en/articles/8007562-contact-goodcall · 'How To Get In Touch With The Goodcall Team' ## What changed - 2026-10-14 — Capabilities · Free tier · Plan limits · Price · Terms ## Corrections If you represent Goodcall, or anything here is wrong or out of date, send a correction with a source. The operations this site accepts from an agent are listed at https://receptionistindex.com/.well-known/agents.json — that catalogue needs no key to read, and each entry states its own auth.